YMH · COMPANY STORY

YMH
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Since 2013, YMH has helped brands like Geely, Pinduoduo, Junlebao, Samsung and Armani grow through social seeding, reputation management and overseas storytelling—bridging China platforms with global media and creator networks.

2013Founded
0Creator resources
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0Notable brands served
About

An execution partner for Chinese brands going global

As recognition of Made in China rises, understanding of Chinese brands still has room to grow. YMH helps outstanding Chinese brands reach the world with integrated marketing, insight and creative execution.

From Xiaohongshu/Douyin seeding to overseas wires and social matrices, from reputation desks to cultural exchange—we keep creative, media, delivery and review on one trackable chain.

YMH media resources
JOURNEY · TIMELINE

2013 — 2026 · Thirteen years of growth

Drag or swipe the timeline; hover a year for events and project visuals. Defaults to Today 2026.

2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Today 2026

Chinese brands’ global narrative continues

Domestic seeding growth + overseas image building—keep telling brand value clearly.

Capabilities

Full-funnel marketing, platform by platform

Domestic seeding, WeChat/Weibo, reputation desks and media placements—combined by scenario.

Xiaohongshu seeding growth

100k+ creators, 8+ years — KOL/KOC product shares with data-led timing.

  • Pinduoduo seeding: KOL + key opinion consumers
  • Qianmei: 27 vertical creators, CPM 0.019
  • Junlebao Youcui: ~1000 mid/tail + KOC matrix

Douyin topic ignition

Short-video strategy, story scenes and creator challenges for reach and conversion.

  • Arawana: scene match + expert proof + fried-rice challenge
  • Toly Bread: 76 KOLs, ~16.08M multi-platform views
  • Closed loop from acquisition to monetization

Zhihu professional content

High-quality answers, topic ops and livestreams for expert brand trust.

  • Expert content & topic co-creation
  • Search visibility & reputation assets
  • Fit for tech, maternity, health decision categories

Reputation & crisis response

Central-kitchen desk: copy / visuals / crisis tracks with bilingual reporting.

  • Samsung: 24h monitoring, bilingual reports every 2h
  • OPPO product-launch opinion management
  • Crisis strategy in 2h, response plan in 4h

Web & full-media network

Creators, journalists, TV, apps and overseas outlets in one coverage layer.

  • 200k+ creators, 4600+ media / 26k pages
  • 1065 TV stations & major video platforms
  • 26 HK/Macao/Taiwan & overseas news partners

Ops · strategy · events

Account planning, content, media buy and on/offline events in one mix.

  • Search & new-media ranking
  • Reputation + crisis linkage
  • Theme, creative and execution as one
Case studies

Real project visuals — tap for execution details

Visuals from company materials; hover to preview, click for the full brief.

Pinduoduo · Xiaohongshu seeding
Xiaohongshu

Pinduoduo · Xiaohongshu seeding

KOL + KOC together — product shares that drive real purchase intent.

Seeding matrixSearch liftData review
Arawana · Douyin story seeding
Douyin

Arawana · Douyin story seeding

Expert proof × story scenes × challenge spread

Creator matchExpert proofViral challenge
Toly Bread · multi-platform reviews
Multi-platform

Toly Bread · multi-platform reviews

76 creators · ~16.08M views

76 KOLs16.08M views
Junlebao Youcui · maternity seeding
Maternity

Junlebao Youcui · maternity seeding

Thousand-creator matrix + feed boost

~1000 creators45 boosted posts
Qianmei · Xiaohongshu seeding
Performance

Qianmei · Xiaohongshu seeding

27 creators · CPM as low as 0.019

27 creatorsCPM 0.019
Samsung / OPPO · reputation desk
PR Desk

Samsung / OPPO · reputation desk

Bilingual desk · hour-level response

24h monitoring2h reports

BRAND PARTNERS

Brands we have grown with

One industry by default; tap All for everything. Hover to flip for the brand name.

Resource density

Ammunition for storytelling—not slogans alone

0Creators
0Media partners
0Journalists / editors
0Mobile app partners

Need to take the brand overseas?

Wire landing, overseas creators and multilingual content—see the Overseas desk.

Go to Overseas